Trillions and Trillions Sizzerved
Ronald McDonald & the Hamburgler Max and Relax at Hot Import Nights...>
* UPDATE, there will be no "PhatDonald's" - "Not only is it not true, I'm not in talks with them [McDonalds]. I'm a vegan! It goes against my principles. I don't eat anything that runs away from me. I'm going to have to issue a rebuttal about this." - Russell Simmons
I need some help. Just when I think that co-opting of Hip Hop, Rap and all things "urban" can't go any further, sink any lower, or become anymore ridiculous; I'm proven wrong. After using Doug E. Fresh in advertisements a couple years back, McDonalds marketing department is gunning for us with a nickel-plated burner once again...this time, they plan to make their uniforms "more hip". Even my mother no longer says this word...hip. Now, I'm not mad at Steve Stoute (get that money Steve! holla @ me if you need another consultant at Translation, I'm the best plus I guarantee fucking with me you'd never get hit in the head with a bottle again in life...)
"To spearhead the uniform project, the world's largest restaurant chain has hired Steve Stoute of New York-based brand imaging firm Translation, Whitman said. Stoute, a former record executive, is responsible for hooking up rapper Jay-Z with Reebok International Ltd. (NYSE:RBK - news) and has worked with McDonald's previously on its partnerships with performers Justin Timberlake and Destiny's Child. According to Stoute, talks are underway with some of the world's best-known clothing labels, including Sean "P. Diddy" Combs' Sean John label, Polo Ralph Lauren Corp. (NYSE:RL - news), Giorgio Armani, hip hop mogul Russell Simmons' Phat Farm label, American Eagle Outfitters Inc. (Nasdaq:AEOS - news), Abercrombie & Fitch Co. (NYSE:ANF - news), Rocawear, and Tommy Hilfiger."
I'd bet good money that Stoute will finalize negotiations and roll with Sean John, Phat Farm, or The Roc. Next thing you know, you'll walk into McDonalds one day soon and instead of muzak piped through tinny speakers, you'll hear a Hip Hop soundtrack coming through a state-of-the-art speaker system installed to maximize your Hip McDonald's Experience. Lord have mercy. But the motherfathers still won't make a damn veggie burger, or serve fruit juice anytime after breakfast. I know, "Mickey Dee's" isn't the spot for healthful eats...but at least sometime in the near future its employees will be rocking the fresh fly gear. Word to Ronald.