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October 17, 2006

It's the Carter...Shawn, That Is


"Shawn “Jay-Z” Carter has been appointed co-brand director of Anheuser-Busch’s Budweiser Select. The rapper, who is currently the president of Def Jam Records, will develop future strategic marketing and advertising for the beer brewer and also participate in Budweiser Select planning sessions to provide insight on different brand programs. Jay is the first celebrity to ever participate in the development in one of the company’s beer brands. He’ll take part in new ads for the beer company including one which includes scenes from his new video for “Show Me What You Got,” shot in Monte Carlo and Nice, France. All of the ads cross-promote his new album Kingdom Come, which drops on November 21st." (from MTV Radio Facts, media types email Bridget.Bland@mtvstaff.com to subscribe to this newsletter...)
Also, from the lovely gentlemen at www.allhiphop.com, "Shawn "Jay-Z" Carter is teaming with ESPN Original Entertainment to create a scripted boxing series titled Hit Men. Hit Men will focus on the lives of a multi-cultured group of struggling athletes who work out at The Hit Men Boxing Club, a gym that is run by former boxer Frank Cerrones. According to ESPN, the series is executive produced by Jay-Z and Def Jam. The pilot episode was written by John Eisendrath (Beverly Hills, 90210, Playmakers) and will be shot in Louisiana starting in the first week of December."

I'm really proud of Hov. He just rocked shows in Africa and all over the world, after he'd sworn he was retired. Every time I watch "Fade to Black" I'm inspired by his work ethic. When I see the money being spent on The Roots, I get a tingly feeling in my chest because I know that Jay is over there fighting for them to win. He's so dope his own A&R's are leaking his album...and he's their BOSS!! I'm not always proud of him, like when he records songs like Big Pimp'n where he's really advocating being a trick while promoting the image of being a "pimp". But still, he's done more than anyone else I've ever known of coming from the Marcy Projects in Brooklyn, New York. Love to love you, Hovito. Grand opening...grand closing? You know the difference between a Bitch and a B.

MJ

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